Wednesday, November 12, 2008

What Have We Been Up To?

If you have missed us these last weeks, we have missed you, too. What on earth have we been up to at Capabilities? We are excited to tell you lots of good news!
Most importantly, take a look at our website, If you have not browsed lately, surprise! We have a new look and shopping you could get used to pretty fast. Please let us know what you think about our new site. And, practice shopping on it! Use Code NEWLOOK for a 10% discount on your most expensive item. You will see that it is not perfect, of course. We continue to add product, fiddle with photos, and iron out the wrinkles. With your support and patience, we know Capabilities will be as great on-line as it is in person.

It turns out opening a web store is about as complicated as opening a physical store, but in different ways. When we opened our flagship store in Westminster, for example, we spent lots of time finding the right location, using our demographics research, city statistics on traffic counts, and hanging out at various shopping centers to see just what went on there during various times of the day. For our web store, we had to rethink about the categories of our products, choosing labels and names that the average website user might use, instead of our own shorthand categories that we use for inventory management in the physical store. These activities sound quite distinct between physical store and web store, but I'll tell you, the amount of hours spent on one rival the other.

It has been and will continue to be quite the learning experience for us as we get your feedback and integrate new ideas and improvements continually. We both imagine a day, of course, when we have a team full of experts who can immediately execute the next brilliant idea. In the meantime, we are grateful to Jim James, our interim technology guru, who has given us more time and attention than we could have ever imagined. We thank each other, too, for the long hours, the fat fingered mistakes, and surviving the hair-pulling frustrations both of us have endured to get this new site launched. We know the real work is just beginning, reaching through cyberspace into families facing challenges, trying to provide caregivers with information and products to make the work easier and more comfortable for everyone, just as we do in person with Capabilities, the physical store.

Thank you to everyone who has helped us get this far. Let's keep going forward!

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