We are in the home stretch now, heading fast into the opening of presents, singing and dancing, eating, and popping champagne. There is still a grinch or two at loose, especially at the mall and in traffic. For the most part, though, I like how most everyone you meet wishes you a happy something or other at this time of year. I like, too, watching people choose presents. I get a birds’ eye view of this distinctly human behavior owning a retail store.
Some come in on a mission. They know exactly what they want, go right to it, and take out their wallets. These folks usually have a list, and some of them have been making that list throughout the year. In fact, I recognized a few last week that had been in earlier in the year, commenting on something or other being a great idea for Christmas. Their resolve is palpable. No amount of tinsel or ribbon will draw them to anything else. “This is the perfect gift,” they say with satisfaction. I feel satisfied, too!
Others are definitely on the search for that unique gift, not yet found. They love a store like ours with all the nooks and crannies, unusual and practical things in every corner. I enjoy seeing someone linger over a thing, try it out, put it down, pick it up again, imagining, hoping to make the right choice. The other day I saw a young man in the vision area, comparing magnifiers and trying out the talking clocks. “I usually can’t find a thing for my Dad,” he told me. “But, this is great! It feels like Christmas to ME having this much choice for him, for a change.”
Giving is part of our makeup as humans. I remember being so moved by the aging parents of a dear friend years ago. When I visited for the holidays, the dad pulled me aside to tell me that he had just gone through all the cards he had given his wife over the years, and chose one in particular to give her again. “I just cannot get out on my own anymore,” he said. “So, I thought I would give her this one all over again. What do you think?” “I think you’re incredible!” And, even now, just remembering that conversation, I feel all warm and fuzzy. I think we are as compelled to give as we are to breathe.
And so we come to the close of another year, ending it on a generous note with each other. We thank you so much for your generosity and support of Capabilities this year. You have brought us much joy and satisfaction. We promise to continue bringing you great products, services and information in 2008.
Let us give you our gift for a 20% savings on one of your items by printing the coupon on our website (or mentioning it if you order online). If you’re local, you have the chance to win tickets to a performance of White Christmas at the Denver Center for Performing Arts on December 29 or introductory dance lessons at the Fred Astaire Dance Studio in Westminster. Just sign up for our online newsletter or email us your contact information and you’re eligible for the drawing on December 24th.
From all of us at Capabilities, may you enjoy the many celebrations of the season!
Monday, December 17, 2007
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