Tuesday, June 26, 2007

Why Not Fix It Before It Breaks?!

This week's guest blog comes from Dr. Michael Merzenich, Chief Science Officer of Posit Science and the Brain Fitness program that we are so excited about. For more than three decades, Dr. Merzenich has been a leading pioneer in brain plasticity research. He is the Francis A. Sooy Professor at the Keck Center for Integrative Neurosciences at UCSF. Dr. Merzenich is a member of the National Academy of Sciences. He is the recipient of numerous awards and prizes, including the Ipsen Prize, Z├╝lch Prize of the Max-Planck Institute, Thomas Alva Edison Patent Award and Purkinje Medal. Dr. Merzenich has published more than 200 articles, including many in leading peer-reviewed journals, such as Science and Nature. His work is also often covered in the popular press, including the New York Times, the Wall Street Journal, Time and Newsweek. He has appeared on Sixty Minutes II, CBS Evening News and Good Morning America. In the late 1980s, Dr. Merzenich was on the team that invented the cochlear implant, now distributed by market leader Advanced Bionics.

An article in the New York Times published about two weeks ago mirrored by an article in the AARP Bulletin bumptiously extolled the wonderful energies in the pharmaceutical industry directed toward medical strategies for more effectively treating or ‘curing’ Alzheimers Disease. The NYT science writer focused on Wyeth Laboratories, because they are putting down most of their chips on an AD play. Both articles pointed out, quite correctly, that there is a tremendous effort and substantial treasure being expended in this drug development arena, and that almost every major manufacturer is working hard to crack this nut. The marginally effective drugs now available for AD patients have been highly profitable for their producers; new proprietary drugs that could actually arrest the AD pathology should be of extraordinarily high value. It would appear to be highly likely that several such drugs shall soon come down the pike.
A drug that can effectively arrest the progression of AD pathology would be a great boon to just about everyone I can think of — possibly excepting all of those folks who own and run long-term care facilities! Sorry, guys and gals, but it would be a sweet thing, indeed, to see YOUR business take a big hit!

At the same time, I have three alternative reactions to this rosy picture.
First, why, exactly, would anyone want to have their pathology arrested in the first stages of AD?! That’s just a little bit like being sent to Limbo! An individual is not exactly in tip-top mental shape when their doctor dubs them with the AD label. On the other hand, to the extent to which drugs do not merely arrest decline, but also help enable a brain plasticity-driven rejuvenation in this population, they really could be the kind of ‘wonder drug’ described in these articles.

Second, when we have intensively trained individuals who are in a pre-AD medical status, their cognitive decline appears be arrested — and, in fact, significant functional rejuvenation is recorded. These practical studies combined with a growing number of animal studies indicate that brain fitness exercises can, by themselves, prophylactically sustain brain health over an extended epoch. Training (like that provided by Posit Science’s Brain Fitness Program) has at least five significant advantages over drugs.
  • It holds the promise of prophylactically preventing the onset of the changes that themselves lead to AD onset. (A precaution: Studies measuring these prophylactic values of training are in progress. They are not yet definitively determined.)
  • Training is organic. By its nature, undesired side effects just don’t come into play.
  • Training strategies are inexpensive — in total, a small fraction of the cost of any proprietary AD-targeted drug.
  • Training can provide a basis for continuous patient performance monitoring (through automated self-assessments and an Internet communication like) that helps ASSURE a 'safe' patient status across future time.
  • Finally, if you’re as far down the path of decline as an early-AD patient, you an already make very good use of brain fitness exercises, in any event!

Third, waiting for that drug that’s going to save your bacon, like Waiting for Godot, can be frustrating! Maybe you won’t last long enough to reap its benefits! My advice: Don’t wait. Get thee to the Brain Fitness Center!

1 comment:

zenmind said...

Thank you for posting this blog article, I think it is very informative and helpful. If anyone is looking for more information on Posit Science the Brain Fitness Channel is an excellent resource
bfc.positscience.com