Be Unlimited

Unlimited. It's the opposite of exhaustion and resignation. It's accepting what is as long as "what is" includes some "what if" thinking, exploration, resilience, and a strong dose of "why not."

Be Unlimited.

Most people really like our tagline. We always ask people what "unlimited" means to them. We also have the incredible luck to meet people all the time in our stores who live "unlimited." We are grateful for the chance to be reminded that being human also means having unbelievable levels of resiliency, determination and optimism. We would like to share some of the stories of unlimited we have had the pleasure of observing.

There's Luke. He is three and a half and has Down Syndrome. He learned over 300 signs before his third birthday when he started speaking. His mom, dad and grandparents thought "unlimited" about Luke right from the beginning. And he fiercely asserts his desire to do it all.

And then there is Exie. She’s 89 and has macular degeneration. After a full career as a college professor of Biology, she moved on to learn weaving and cultivate a whole new set of interests. When she began to experience difficulty seeing, she used her scientist's skills to research options and opportunities. She found us and we have a great friendship. She helps us understand the needs of those with low vision and we go out and find ways to help address those needs. One of our happiest days was realizing that we could help her continue weaving. She bought one of our CCTVs, the one with the 20" flat panel, movable screen that allows her to see from a variety of angles. We also built her a small stand for the reed which she likes to thread by hand under the magnifying camera of the CCTV. We also found the perfect rolling cart for her small apartment. We stay in touch and she gives us ideas for new products all the time. See Exie and some of her amazing creations on our Web site.

We just recently met Boots, who at age 60, got up one morning and fell down. The accident and its repercussions left her without the use of her limbs. She has made it through months of rehabilitation and is now back home, facing months more. She took matters into her own hands and started researching her options. She was and still is determined to be as independent as possible. Her son brought her into our store where she had the chance to see and touch, experiment and consider. We have helped her outfit her home. She helped us feel amazed all over again at how much strength it takes to be unlimited, even in the face of so many limiting challenges.

There are endless examples and we will continue to share them once in a while. We all need to be inspired sometimes, don't we? Tell us your "unlimited" story here so we can share some of them with our readers.